Resume
Experience
Jul 2024 - Present
Head of Growth, VIVERSE
HTC
Remote
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Partner with sales and executive leadership on quarterly business plans and go-to-market strategy for the VIVERSE consumer platform; scaled MAU from 10K to 2M in 16 months through a full GTM program spanning PR, social media, influencers, SEO, developer relations, launch events, and partnerships.
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Drove a product and team turnaround at VIVERSE: unblocked a fragmented product, reorganized siloed teams, and moved shipping cadence from every 2-3 months to every 1-2 weeks while quality improved and product-market fit followed.
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Own VIVERSE growth strategy end-to-end: set direction, drive team execution, and synthesize plans, status, and cross-functional needs into bi weekly alignment with the CEO and VP staff plus quarterly product-line reviews to the Board of Directors.
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Built and lead a globally distributed GTM team across the US, Canada, Australia, Taiwan, and Venezuela, supporting a platform launched across the US, EU, and Asia; disciplines span developer relations, social media, influencers, frontend engineering, copywriting, SEO, PR, launch events, and partnerships.
Aug 2024 - Present
President, Board of Directors
Cabrini Villas HOA
Los Angeles, CA
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Elected President of one of LA's largest HOAs: 863 units, 77 acres, $9M annual operating budget; won the seat through a door-to-door campaign.
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Structured and led a large-scale operational improvement initiative through implementation: restructured a stalled $35M reroofing program down to $8M, fully reserve-funded, avoiding a special assessment on residents.
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Identified and resolved systemic budget issues: moved the association from low-reserve / high-risk status to medium-reserve / medium-risk status - first time in 10 years - without significant fee increases.
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Cut underperforming vendor contracts and in-housed core services such as landscaping, delivering ~75% savings on those line items
Jan 2022 - Mar 2024
Director, OBSKUR Product Line
Movella Inc.
Los Angeles, CA
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Spearheaded the development and successful launch of a viral Unreal Engine 5 based streaming product, receiving extensive coverage across major media outlets including The Verge, TechCrunch, and IGN.
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Expanded and led a high-performing team to 30, focusing on innovative game technology and live service operations.
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Cultivated strong partnerships with industry giants like Twitch & StretchSense, enhancing product visibility and user engagement.
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Implemented agile project management techniques, significantly improving production efficiency and team collaboration.
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Experienced in managing remote and multinational distributed teams, ensuring seamless communication and project alignment with tools like Discord, Teams, Jira, and Confluence.
May 2021 - Dec 2021
Co-Founder & CEO
OBSKUR Inc. (Acquired by Movella)
Burbank, CA
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Founded and led a cutting-edge software company to a successful acquisition, setting a new standard in live streaming and digital influencer platforms.
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Managed all aspects of the product development lifecycle, from initial concept to market launch, emphasizing live service support.
Jul 2014 - Dec 2021
Founder & CEO
Code Headquarters LLC.
Burbank, CA
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Launched multiple PC and console titles, achieving sales of over 1 million units, showcasing proficiency in handling large-scale, multi-platform game projects.
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Directed the creation of the WWI Memorial AR Visitor Guide, the first official consumer AR application for the US federal government, demonstrating an ability to innovate and manage complex tech projects.
Sep 2015 - Feb 2020
Senior Consultant
Nickelodeon Animation
Burbank, CA
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Developed new animation pipelines to drive down the costs of animation production via real-time rendering in Unreal Engine.
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Developed live mocap pipelines using XSens and Optitrack technologies.
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Developed the first Nickelodeon VR game to be launched, SlimeZone. Included all major Nickelodeon IPs. Spongebob, Ninja Turtles, etc.
Education
2022 - 2024
UCLA
Executive MBA
Los Angeles, CA
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Program focused on executive leadership, strategic management, and innovative business practices, supplementing over 14 years of hands-on experience in the games and animation industries.
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Specialized in Corporate Governance, mastering the complexities of organizational structure, ethical leadership, corporate law, and the strategic oversight necessary for guiding companies towards sustainable success.
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Collaborated on diverse team projects and case studies, honing skills in cross-functional communication and problem-solving, essential for leading multi-disciplinary teams in the development and launch of multi-platform AAA games.
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Participated actively in forums and workshops led by industry leaders, gaining contemporary insights into global business trends, digital transformation, and the future of interactive entertainment.
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Developed a comprehensive understanding of business model innovation, strategic partnerships, and venture financing, critical for navigating the startup ecosystem and driving corporate growth in the tech and gaming sectors.
2012 - 2016
Woodbury University
BS, Media Technology
BFA, Video Game Art
Burbank, CA
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Successfully completed a dual-degree program, merging the practical aspects of applied computer science with the creative processes of video game art, establishing a deep and comprehensive understanding of the entire game development pipeline.
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Gained a versatile skill set, allowing for effective collaboration across diverse teams and disciplines, ensuring a cohesive and innovative approach to game design and development.
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Engaged in a rigorous course load that covered everything from programming fundamentals and software engineering principles to digital storytelling and visual design, laying a solid foundation for leading complex, multi-platform game projects.
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Demonstrated exceptional time management and organizational skills by juggling the academic requirements of two demanding degrees while leading the development of an indie game which sold over 1 million copies.
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The interdisciplinary education fostered a well-rounded perspective, enabling me to bridge the gap between technical execution and artistic expression, vital for creating engaging and immersive gaming experiences.
Professional skillset
Leadership & Team Building
Project Management
Strategic Planning
Communication
Software Engineering
Corporate Governance
Unreal Engine
Product Strategy
OKR/KPI Strategy
P&L, Budgeting
GTM Strategy
Business Case Development
C++
3D Pipelines
Virtual Production
Motion Capture
Languages
English (native)
Armenian (casual)